Privacy and Cookie Policy
Beko Canada Inc. ("Beko", "we", "us", "our") is committed to protecting the privacy and security of your personal information. In this privacy policy (the “Policy”), personal information means information that can identify an individual, directly or indirectly. This Policy describes the information we collect from you, how we use that information, and our legal basis for doing so. It also covers whether and how that information may be shared and your rights and choices regarding the information you provide to us when you purchase our products, visit blombergappliances.ca (the “Site”), interact with us in your role as an agent or employee of another business, and apply for a job with us.
By continuing to browse our Site, you are accepting and consenting to the practices described in the Policy. If you do not agree with this Policy, please do not use our Site.
Overview
We believe in helping you understand our privacy practices concerning your personal information. Driven by that goal, we have prepared this brief overview of key points about why and how we process your information.
What personal information do we collect?
We collect the following categories of personal information: identifiers, audio and visual, location data, commercial data, internet & network activity, and login information (which may be considered sensitive personal information). You can find more details on those categories in the section Collection and Sources below.
How do you use my information?
We use your information to operate our online tools, improve our products and services, communicate with you, target our marketing, and conduct business with our partners.
Do you sell or share my information?
We do not sell your information, and we do not share it with third parties so they can provide you advertisements based on your activity across different websites (a practice commonly known as “targeted advertising”). We allow third parties to collect information through cookies for marketing purposes only when you authorize the sharing of that data by actively choosing to allow those cookies.
How long do you keep my information? We retain personal information only as long as necessary for the fulfillment of the purposes for which it was collected or for legal purposes. When your personal information is no longer required, we destroy or anonymize your personal information in order to use it for future purposes, in accordance with applicable laws.
Collection and Sources
For you to use our Site, products, and services, we need to collect and process certain information. Depending on your use of our Site, products, and services, this may include the following types of information:
General Personal Information
Identifiers.
We collect information such as your name, email and mailing addresses, telephone number, device ID, and social media usernames. We also record identifiers we issue to servicers. We may ask you for this information if you register your Blomberg appliance, subscribe to our newsletter, sign-up for any promotional offers, or if you contact us through our Site or through social media channels (Facebook, Instagram, etc.).
Business Contact Information.
We may collect your business contact information from your employer when engaging in business-to-business transactions.
Communication History
Audio and Visual.
We collect audio recordings of consumer-support calls as allowed by law. We may also collect user-generated content submitted to us during social-media campaigns, such as product testimonials, product endorsements and content responses.
Product and Payment Information
Commercial Data.
We collect proof of purchase, product information, and claims-related data for product registrations, returns, exchanges, warranty claims, and damage claims. We may also collect certain payment information, including credit card or bank account details (as applicable), for damage claims. This information may be collected from third-parties, such as when we acquire information on potential customers.
Statistical and Cookie Information
Anonymous Technical Data.
We may collect anonymous technical data during your visit to our Site using cookies or similar technologies. This may include your IP address, location, browser type, operating system, domain name, access times and referring website addresses. For more information, please see the section Use of Cookies below.
Sensitive Personal Information
Credentials.
We collect your credentials (username or email address and password) when you log into our Site.
Career Opportunities
Employment Data.
If you use our career opportunities feature to apply for a job posted on our Site or send us your application via email, we may collect your name, email address and any other information you provide, including your employment history.
Purposes
We collect and use your personal information for the following purposes:
Operate our online tools.
We use your information to run our Site and mobile applications, including securing and improving them.
Manage our warranty program.
We use your information to treat requests related to products’ warranties.
Improve our products and services.
We use your information to improve our offerings, including conducting research and development. We may also use your data to better understand our customers.
Communicate with you.
We use your information to communicate with customers and Site visitors, including providing customer service, notifying you of recalls or product updates, and sending you other relevant information.
Target our marketing.
We use your information to reach our target audiences with relevant marketing and information.
Conduct business with our partners.
For representatives of our business partners, we use your information as part of that business relationship.
Assess your application.
For employment candidates, we use your information as part of the assessment of your application in our selection process.
Disclosures
We may disclose your personal information to others in order to comply with legal obligations or valid legal processes (such as a subpoena), to protect our rights and property, or for emergency/safety reasons. Also, if a business transfer or change in ownership occurs, we may disclose information as necessary to complete the transaction.
Our trusted third-party partners include datacenter and data hosting providers, customer support service providers, email distribution and marketing service providers, analytics processors (e.g., Google Analytics), and product service providers.
Cross-Border Data Transfers
We will store personal information on our internal servers or with service providers. Personal information collected about you may be stored and/or processed outside the jurisdiction in which you reside, such as with our affiliates and/or service providers in the United States and Turkey. These jurisdictions have their own laws governing data protection and government access to information. The rules that protect your personal information under these laws may be different than your jurisdiction.
When information is stored or processed outside your jurisdiction, it may be subject to the laws of, and accessible by, legal authorities in those other jurisdictions. We ensure that our service providers comply with all applicable privacy laws, and implement contractual clauses imposing obligations on them. For more information about our data processing abroad, please contact our Privacy Officer (contact details provided below).
Links to Other Websites and Services
Our Site, products, or services may include links to other websites, products, or services (“External Websites”) whose privacy practices may differ from our own. When you use a link to an External Website, the privacy policy and data processing disclosures for that External Website govern. We assume no responsibility or liability for the interaction with and activities of an External Website. We seek to protect the integrity of our Site, products, and services, and the safety of our users.
Security and Retention of your Personal Information
We have implemented appropriate security measures designed to secure your personal information against unauthorized use, access, or disclosure.
We retain personal information only as long as necessary for the fulfillment of the purposes for which it was collected or for legal purposes. When your personal information is no longer required, we destroy or anonymize your personal information in order to use it for future purposes, in accordance with applicable laws.
No Sale of Personal Information
We do not "sell" personal information, and we do not use it for targeted advertising based on your activity across others’ websites. And we do not have actual knowledge that we sell or share the personal information of consumers under 16 years of age.
Use of Cookies
We use third-party cookies on our Site to help deliver more relevant advertising to you. These cookies are turned off by default and require that you authorize the sharing of that data by actively choosing to allow them.
We also use analytics providers to help us understand how visitors interact with our Site. These providers, including Google Analytics, use analytics cookies to collect information—such as your IP address, device type, operating system, referring URLs, location and pages visited—and provide us insights into activity on our Site. We use that information to improve our customers’ experience on our Site. You can find more information about Google’s privacy practices and explanation on how they use data by reviewing Google’s Privacy Policy. You can opt-out of Google Analytics tracking by installing a browser add-on here.
Your Rights
You have the following rights with respect to your personal information:
Access.
You can request that we provide you the specific types of personal information we collected about you, the categories of personal information we collected about you, the categories of sources for that information, and reason why we collected your personal information.
Correction.
You can request that we correct inaccurate information we have about you.
Deletion.
You can request that we delete information we collected from you.
We will not discriminate against you for exercising the above rights. If you want to exercise those rights, please contact our Privacy Officer at [email protected] or use our online form. We ask that you provide your name, email address, state of residence, requested action, relationship to the Beko (e.g., consumer, employee, applicant, business-to-business consumer, authorized agent, or parent/guardian) and any details about your request. You, your authorized agent, or another person authorized by law may make a request related to your personal information. If you have an agent making a request, we will require (1) the agent to provide us your signed permission authorizing the agent to act on your behalf and (2) you to verify their identity directly with you or confirm with you that they provided the agent permission.
We can only honor verified requests. Once we receive your request, we will attempt to verify the request by comparing the information you provide with the details we have on file. Alternatively, we
may try to verify your identity by having you send us an email from the account we have on file.
In some cases, applicable law may require us to refuse your request to access, modify or delete your information. If we are unable to respond to your request, we will inform you of the reasons, subject to any legal or regulatory restrictions.
Updates
We may change this Policy from time to time to adapt it to our company, products and services, and legal requirements. If we update this Policy, we will post the revised version on our Site. You can tell if this Policy has changed by checking the effective date that appears at the bottom of this Policy. If the changes are material, we will notify you by emailing you or posting details on our Site.
Any continued use of our Site, products, or services after any changes are made to our Policy will mean that you accept the updated Policy.
Contact Us
If you have any questions about our processing of your personal information or wish to make a complaint, you may contact our Privacy Officer at [email protected].
Effective: June 3, 2024